Media Relations & Crisis Communications for CPS

As media contact for Cambridge Public Schools, I coordinated our response to many media inquiries. This meant being prepared to provide a swift, reassuring, and highly-quotable response during crises as well as identifying “good stories” taking place in our schools. Following are a few (non-paywalled) examples. Wrote Solicited Managed Crisis Communications Some of our theContinue reading “Media Relations & Crisis Communications for CPS”

A More Responsive “Schools at a Glance”

The Challenge Cambridge Public Schools uses a Controlled Choice system for school assignments, which means that when families register for school for the first time, they are asked to choose between a number of options that may have available seats. A lottery is held for Kindergarten seats, but for the rest of the grades (andContinue reading “A More Responsive “Schools at a Glance””